Week in Review: Holiday Season Stats and Predictions
Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Zilch's CEO Reveals the Secret Sauce Behind Their Meteoric Rise
Learn more about Zilch's unique use of affiliate marketing and the factors that helped its rapid rise to a multi-billion dollar valuation.
REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data
What to do once the chaos is over. Turn the Black Friday surge into long-term value.
Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?
The search engine titan has been boosting its affiliate marketing efforts throughout the year. Now, it has a whole new ‘discounts’ page that appears when users search for deals. Will this leave affiliates high and dry?
Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing
What specific actions can you make to see the right kind of change in your workplace?
Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing
Affiliate marketing star Paula Oyinkan joins the Voicebox to discuss smashing through glass ceilings, the necessity for education in the industry, and her biggest role model.
