Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
A new report highlights how spam comments are beating out authentic affiliate publishers in SERPs.
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
Pierini brings a wealth of leadership and affiliate experience to the executive position.
Marketers risk severely reducing their abilities on Google Ads if they don’t update to Consent Mode v2 before the deadline.
Launching globally, the solution will help advertisers better understand cross-platform campaigns.
