Deliveroo Teams Up with Rokt to Enhance Retail Media Strategy
The collaboration will allow advertisers to access Deliveroo’s platform via Rokt.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Meta Removes Precise Targeted Ads to Embrace ‘Sensitivity’
After a chaotic year of fines, bans, and lawsuits, Meta turns its attention to user privacy and gives advertisers just three months to update its targeted campaigns.
Week in Review: Connected TV Gets Another Perfomance-powered Update
Everything you might have missed from the past week in partnership marketing.
How Affiliate Marketers Can Gain More Budget From CMOs
Simon Baptist of AppLovin weighs in on how to get brands to invest in the affiliate channel. Also discusses rewards and customer satisfaction.
Why 94% of Creators Reject Affiliate Links for Flat Fees
New data suggests that influencers aren’t that interested in being a part of affiliate marketing. Why is this and can the relationship be fixed?
Google is Extending its Cookie Deadline, Tech Partners Should Benefit
Select sites and businesses can apply for a grace period. However, it can’t be used for cross-site tracking.
