Sol Wilkinson

Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

Check out the latest posts

PI LIVE Europe 2025 – Make Every Connection Count

Exciting new benefits include a Hosted Meetings Programme and an AI-powered personalised app.

Affiliate Partnerships Creator Economy Performance Marketing Newsdesk

Reddit Plans to Introduce Paywalls and Marketplace

Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising.

Affiliate Pulse

⚔️ Klarna Browser Extension Hit With Creator Lawsuit

Plus, GA4 debates and AI optimisation tips.

Affiliate Partnerships Influencer Marketing Partner+

Are Bottom-Funnel Partners Over-Credited?

New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.

Affiliate Partnerships Influencer Marketing

GA4 Undervalues Affiliate Marketing – Here’s What To Do About It

A look at alternative strategies to provide more accurate affiliate data.

Affiliate Partnerships Newsdesk

Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions

Klarna is the latest affiliate to receive a class-action lawsuit from creators.