Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness
New research illustrates just how powerful creator marketing is across the funnel.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Don’t Rely Solely on Amazon This Prime Day
DTC channels have seen a 27% increase in sales over Amazon sale periods.
What to Expect at iPX 2024 London
An essential agenda covering departmental barriers, influencer negotiation, innovative technologies, and more.
Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy
Flavilla Fongang explains the 'emotional' era of digital marketing and what this means for affiliate/influencer partnerships.
The Growing Problem with APAC Subnetworks and PPC Fraud
Several US & UK advertisers have seen a substantial amount of hijacking from affiliates on APAC subnetworks. I heard from an agency, brand protection platform, and APAC subnetwork to learn more about this.
"It's Going to Get Worse" TopCashback and Moonpull Discuss Affiliate Tracking
TopCashback's James Little and Moonpull's Steven Brown discuss all things affiliate tracking, from responsibility to solutions and beyond.
