"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce
Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
✊ "We'll Be Relentless" Awin CEO Gives Update On Tracking Initiative
Plus, Honey co-founder responds to criticism & Agency Wins.
“We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms
Awin CEO discusses the challenges, successes, and progress with the CPI so far, as well as reactions from other networks.
Honey Co-Founder Responds to Backlash in Reddit AMA
Now working on his new venture Pie, the co-founder defended his former company in a long post.
“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI
Insights from Rakuten Advertising's Dealmaker.
“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1
The industry is moving into new waters, bringing challenges and opportunities.
