Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
🚦Can Affiliates Get Their Traffic Back?
Plus, interviews with CJ's CEO and a former OpenAI mogul.
Digital Media Solutions Announces Chapter 11 Bankruptcy to Facilitate Restructuring
Digital Media Solutions files for Chapter 11 to restructure, with subsidiary ClickDealer continuing as usual and $122M in lender support backing the process.
Zack Kass, Former-OpenAI, Talks AI Futures & the Wounds of Social Media
A fascinating session from CJU24 and our subsequent conversation with Kass about social media and AI futures.
