🧐 Is Meta Inflating Its CPM?
Plus, this Black Friday is expected to be the best performing in three years.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Meta Introduces Views Metric, Replacing Impressions Across Platforms
The new metric will not distinguish between repeat views, which begs the question: How useful is this?
UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe
We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year.
