“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
Global Influencer Marketing Awards Entry Kit is Live
The GIMAs will return to London in July. Find out how to enter below.
⚖️ "The Damage Is Done": Marketers React to TikTok Ban
Plus, Capital One Shopping is issued lawsuit by two creators.
“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
