Sol Wilkinson

Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

Check out the latest posts

Are Bottom-Funnel Partners Over-Credited?

New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.

Affiliate Partnerships Influencer Marketing

GA4 Undervalues Affiliate Marketing – Here’s What To Do About It

A look at alternative strategies to provide more accurate affiliate data.

Affiliate Partnerships Newsdesk

Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions

Klarna is the latest affiliate to receive a class-action lawsuit from creators.

Performance Marketing Newsdesk

Utiq and Onetag Partner to Focus On Privacy-First Advertising Solutions

Privacy and personalisation continue to be the name of the game in 2025 so far.

Affiliate Partnerships Performance Marketing Newsdesk

PI LIVE USA: First Wave Agenda Launch is Here!

Browse the sessions we have in store this year.

Affiliate Pulse

💸 What's Driving Influencer Marketing's Billion-Dollar Success?

Plus, personalisation opportunities in affiliate marketing.