Google Brings Ads to AI Mode in US and India
Conversational search now features ad placements, content guidance for publishers, and targeting tools for advertisers.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
CJ Announces “Groundbreaking” TikTok Shop Integration
The affiliate network’s expanded partnership now allows affiliates to share links outside of the app and earn commissions, as well as monitor cross-channel performance.
“This Is the New Reality, You’ve Got to Play the Game” Profound’s Ben Grosse Talks Affiliate Strategy in the LLM Era
Profound’s Ben Grosse shares thoughts, data, and strategies on how affiliate is currently performing in AI search and what it needs to do to seize this new market.
Google Blocks Ad Tracking for Sites Without Consent Mode v2
New enforcement affects conversions and remarketing across the EU.
Tesco Doubles Down on First-Party Data-Driven Ads, with Expanded LiveRamp Deal
The move will increase transparency and granular audience targeting for advertisers, such as showing products to customers based on specific dietary requirements.
Google’s AI Mode Arrives in the UK
The new search tab works like a cross between Overviews and a standard LLM search. How will it impact marketers?
