⚖️ Browser Extension Lawsuit Proceeds to Court
Plus, TikTok doubles down on affiliate marketing.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Download the Entry Kit for Global Performance Marketing Awards 2025
Learn more about the important dates and new additions to this year's ceremony.
Creator Lawsuit Against Capital One Shopping Proceeds to Court
Judge rules claims of unjust enrichment and tracking interference can proceed in court.
“There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing
Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO.
TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA
New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.
