Newsletter Archive / 💸 What's Driving Influencer Marketing's Billion-Dollar Success? Plus, personalisation opportunities in affiliate marketing. By Sol Wilkinson / 11 Feb 2025
Influencer Marketing / Paid-only / Influencer Marketing Projected to Hit $31.2 Billion by 2027 New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late? By Sol Wilkinson / 11 Feb 2025
Performance Marketing / Members-only / UK Gambling Sites Pass Data to Facebook Without Consent The investigation reveals concerns around how data is tracked and processed by brands and Big Tech. By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing. By Sol Wilkinson / 11 Feb 2025
Influencer Marketing / Paid-only / Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers. By Sol Wilkinson / 6 Feb 2025
Newsletter Archive / ⚖️ RetailMeNot Responds to Creator Lawsuit Plus, vouchergeddon arrives in Europe. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Members-only / RetailMeNot Sued By Creators Over Alleged Malpractice The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Gocertify Rebrands As A Reward Management Platform The platform is rebranding to focus on personalised offer capabilities. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Members-only / LiveRamp Partners with Ocado Ads to Launch Retail Media Solution The partnership arrives alongside the continuing boom of retail media ad spend. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Members-only / Google Launches Media Mix Modelling: What It Means for Affiliate Marketers MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable. By Sol Wilkinson / 31 Jan 2025
Affiliate Marketing / Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants A new wave of manual actions have been targeted at news publishers throughout Europe. By Sol Wilkinson / 29 Jan 2025
Newsletter Archive / 💸 UK Publishers Stress "No More Free Sales" Plus, our 2025 media kit is now live. By Sol Wilkinson / 28 Jan 2025
