Former New Engen SVP Launches Flat-Fee Media Platform MediaPact
Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media
The move combines decades of shopper marketing experience with data-driven commerce capabilities.
Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates
impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
🤝 Pinterest Acquires tvScientific
Plus, Sage talks 2025 wins.
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
