Monthly Top Line – March 2025
New hires, promotions, and movements from the previous month.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Reddit Doubles Down on Performance Marketing Capabilities
The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested?
Market Movers: GrowthOps Australia Enters Voluntary Administration
Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group.
Creator Truth Bombs: Busting Industry Myths at IMS USA
Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.
"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce
Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.
✊ "We'll Be Relentless" Awin CEO Gives Update On Tracking Initiative
Plus, Honey co-founder responds to criticism & Agency Wins.
