Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era
A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking
Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.
🥳 An Affiliate Renaissance: Notes from PI LIVE
Plus, Partnerize discuss new clickless affiliation tool.
“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint
Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.
Fintech Affiliate Zilch Builds Media Network
Its new Intelligent Commerce platform will provide retailers access to its vast first-party data set, comprehensive reporting, and campaign tools.
🤩 Meet the Top 100 Partnership Heroes in 2025
Plus, PayPal talks about Honey's new AI search integration.
