Market Movers: AI Ad Platform ZeroClick Raises $55 Million
Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.
App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.
Nominations are now open to anyone driving partnership success in affiliate and creator marketing.
Plus, the future of B2B is personal...
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.