ICO Defines Cashback Tracking Cookies as ‘Strictly Necessary’
New guidance outlines that certain reward services are exempt from cookie consent.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
New Amazon Referral Scheme Boosts Affiliate Earnings by Over 15% – And Brands Are Flourishing Too
CJ & PartnerBoost have integrated the initiative into the CJ platform so that brands and affiliates can benefit.
💸 Affiliates Are Making Big Money on TikTok Shop
Plus, interviews with CJ's CEO and a former OpenAI mogul.
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
