Awin Urges Apple for Affiliate Guidance on ATT
App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Hero100 2025: Celebrating the People Powering Partnerships
Nominations are now open to anyone driving partnership success in affiliate and creator marketing.
☄️ Perplexity Launches New Publisher Partnership Scheme
Plus, the future of B2B is personal...
Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search
A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers
The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.
