Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future
According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy
REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.
Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them
Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?
🌟 "Creators Build Culture" Becky Owen on the Creator-Brand Disconnect
This week, the huge news of the CreatorFest Collective and the Hero100 is taking over Hello Partner.
Introducing the CreatorFest Collective: A New Space for Creators, Brands and Agencies
The CreatorFest Collective has officially launched: a brand-new home for our CreatorFest community to connect, collaborate, and continue the conversations that begin at our annual event.
The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy
Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.
