Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025
Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
🎙️ Why Creators Are Switching To Video Podcasts
This week, see the epic highs and lows of CreatorFest, and learn about Meta's new ad rules.
"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts
At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.
Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates
Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.
CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators
CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.
Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers
Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.
