Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them
Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
🌟 "Creators Build Culture" Becky Owen on the Creator-Brand Disconnect
This week, the huge news of the CreatorFest Collective and the Hero100 is taking over Hello Partner.
Introducing the CreatorFest Collective: A New Space for Creators, Brands and Agencies
The CreatorFest Collective has officially launched: a brand-new home for our CreatorFest community to connect, collaborate, and continue the conversations that begin at our annual event.
The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy
Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.
“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry
Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.
SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal
Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?
