Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.
At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.
This week, REFY Beauty share a beautiful campaign and creators prove vital for Strictly Come Dancing.
According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.
REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.
Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?
