Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones
At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December
It’s tiiime to delve into Mariah Carey’s iconic defrosting video and the genius chance Sephora took to claim its spot on the nice list this year.
PayPal Becomes the First Payments Wallet Inside ChatGPT
PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.
Algowatch: October Social Media Updates
Here's a rundown of all the most important social media updates you need to know from October.
Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025
Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.
🎙️ Why Creators Are Switching To Video Podcasts
This week, see the epic highs and lows of CreatorFest, and learn about Meta's new ad rules.
