Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.
With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.
The first day of PI LIVE Europe 2025 kicked off with fantastic energy.
This week, AI proves to be a non-negotiable for creators, and the creator-brand relationship needs some serious rethinking.
A new report from URLgenius suggests that the influencer economy is entering a new phase, powered by AI and data-driven decision-making.
Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.
