USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
“English Content Is Disconnected From French Consumers”: Influencer Marketing in France
Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.
🍪 Industry Reacts to Google's Cookie Decision
Google reversed its cookie decision, Omnicom Media Group unified influencer marketing under Creo, and GTA V was crowned the most streamed game of 2024.
GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming
With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.
Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn
Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.
Industry Reacts to Google Third-Party Cookies Reversal
Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.
