Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.
Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.
This week, a new influencer marketing community, a legal ownership battle with Sweaty Betty and more.
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.
