Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
💰 Are Creators Earning More in 2025? I Asked Them!
This week, a new influencer marketing community, a legal ownership battle with Sweaty Betty and more.
Once and for All, Did Creators Really Earn More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator
Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.
Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live
Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.
