How Creators Are Redefining Entertainment: Insights from Industry Veterans
Experts from Amazon and YouTube shared their perspectives on the evolution of creators and how brands are adapting to creator-driven content.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event
CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.
Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women
Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.
Mastering LinkedIn Influence: A Guide to Growth and Impact
The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.
Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
