Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Check out the latest posts

The 2025 Global Influencer Marketing Awards Shortlist Has Arrived

After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.

ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.

Three influencers have been arrested in relation to an FCA report of illegal financial advice content.

TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.

Plus, LinkedIn have launched new video advertising tools, rhode beauty was sold to e.l.f. cosmetics, and the latest Algowatch is here.

LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.