Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy
Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan
Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash.
“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025
We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.
💄 OnlyFans Creator Makes Waves in Urban Decay's Bold Campaign
We've got some exciting social media updates, a new SoFire's hot campaign, and an exclusive interview with Jennifer Quigley-Jones, all about the Global Influencer Council.
SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?
This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.
CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy
This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.
