SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal
The TikTok deal has officially been passed - here's everything you need to know.
💵 The Cost of the Beckham Family’s PR Crisis Management
Plus, Dr Pepper had a fab reactionary campaign to an influencer's video.
PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management
A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams.
BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy
The BBC is preparing to produce original content designed for YouTube.
🍎 Apple Launches New Creator Studio Subscription
Plus, PMG has acquired Digital Voices influencer marketing agency.
