š±The Biggest Social Media Updates in 2025
Plus, we're looking at influencer marketing past, present and future.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed whatās changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Letās delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
šŖšŗ X Fined ā¬120M For Violations Against The Creator Economy
Plus, creator pay rates are revealed, and InStyle release a fab influencer campaign.
SoFireās Hot Campaigns: The InStyle Intern Series TikTok Canāt Stop Watching
Weāre looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
āPodcasting Is a Content Engineā: Cure Mediaās Sanna OĢdmark on Why Every Agency Should Have a Podcast
For Sanna OĢdmark, podcasting is essential to any agency for both internal and external growth.
