IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry
“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones
At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December
It’s tiiime to delve into Mariah Carey’s iconic defrosting video and the genius chance Sephora took to claim its spot on the nice list this year.
PayPal Becomes the First Payments Wallet Inside ChatGPT
PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.
