Influencer Marketers: Don’t Underestimate the Power of TikTok Shop
TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
🚀 Google Gemini Canvas to Supercharge Influencer Marketing
This week's Influencer Insider looks at Community Notes, Gemini Canvas and EGC at Duolingo.
YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing
With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.
Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know
Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.
How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing
Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.
Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success
Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content.
