Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Check out the latest posts

⚡️ The Key to Mastering LinkedIn

Today, we're going to be diving into some fun campaigns, mastering our LinkedIn game, and practising inner peace with a calming Thursday thought.

Experts from Amazon and YouTube shared their perspectives on the evolution of creators and how brands are adapting to creator-driven content.

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.

The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.