Mastering LinkedIn Influence: A Guide to Growth and Impact
The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
🦋 The Wild Ways Creators Turn Into Founders
Learn first-hand how Jess Hunt went from content creator to founder of REFY Beauty.
Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims
Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.
