Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.

By Sofia Aira

/ 12 Mar 2025

Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?

By Sofia Aira

/ 11 Mar 2025

Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.

By Sofia Aira

/ 10 Mar 2025