Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith
Brands can learn from Sephora’s heartwarming influencer marketing campaign with Love on the Spectrum star Tanner Smith.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Algowatch: March Social Media Updates
Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates.
The Independent Doubles Down on Creators by Launching Independent Studio Verticals
The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.
☄️TikTok Shop Makes Huge European Expansion
The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.
“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain
Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.
JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner
JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.
