Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator
Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.
Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live
Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.
🧘♀️ What the Sweaty Betty Legal Ownership Battle Means for Today’s Creators
This week, a new influencer marketing community, a legal ownership battle with Sweaty Betty and more.
“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
