76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?
A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
🧛 These Are The Crocs of a Killer, Bella
This week, exclusive CreatorFest sessions are live, Amelia Dimoldenberg interviews F1 drivers and Twilight sparkles.
Scott Guthrie on the Government's Role in the Creator Economy
At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.
Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok
We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.
Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration
Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.
🌟 How Sephora and Mariah Carey Won Christmas Marketing
This week, Christmas comes early, the IMTB opens a new committee, and the social media updates rundown is here.
