The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
⭐️ "The Art of Storytelling Has Been Lost" Disrupt Marketing Has a New MD
Plus, Stevie Johnson takes on Lead of Creo UK at Omnicom Media Group.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Omnicom Media Names Stevie Johnson to Lead Creo in the UK
Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.
🕺Does ByteDance Still Own TikTok? Inside the Details of the US TikTok Deal
Plus, The Sidemen have launched their own creator-led production company.
