Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

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☎️ LinkedIn Launches New Advertising Tools for Brands and Marketers

Plus, LinkedIn have launched new video advertising tools, rhode beauty was sold to e.l.f. cosmetics, and the latest Algowatch is here.

LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.