E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know
Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
🎯 The Creator Economy Is Moving to TV Screens
Plus, learn about the future of podcasting, the evolution of creators, and CreatorFest Europe.
Shape the Stage with CreatorFest Europe’s Community Pick
Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.
“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands
“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?
Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility
VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.
Esme Rice: From University to EMEA Influencer Lead at VaynerMedia
As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.
