Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Check out the latest posts

TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content

TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.

Plus, LinkedIn have launched new video advertising tools, rhode beauty was sold to e.l.f. cosmetics, and the latest Algowatch is here.

LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.