đź’¸ The Cost of American Eagle's Sydney Sweeney Ad for Creators
Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.Â
Should the Sylvanian Drama Creator Be Sued? What Creators Should Know About the Lawsuit
The strangest case of copyright infringement in 2025: the Sylvanian Drama TikTok creator is facing a lawsuit from the company that makes the toy.
A Step-by-Step Guide to Planning High-Impact Influencer Events in 2025
Here's your step-by-step guide to planning an impactful influencer event that delivers measurable results.
The Kis Cafe Incident: A Lesson in Cancel Culture for Brands & Influencers
A storytime TikTok from influencer @itskarlabb has resulted in a San Francisco restaurant closure. What happened and why is it a lesson for influencers and brands?
They Took Home the Euros, Now How Much Are the Lionesses Taking Home as Influencers?
For brands looking to invest in a sport that’s reaching new heights, the Lionesses are a golden opportunity.
