Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
🔨 Why LinkedIn Feels Broken for Influencer Marketers
Plus, a deep dive into why LinkedIn is broken, which brands slayed Glastonbury, and all the social media updates you need to know from June.
Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds
The toughest problem marketers are facing right now is managing creator relationships at scale while preserving brand preference and authenticity.
Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right
Glastonbury Festival’s updated Terms and Conditions leave no room for ambiguity. So, how do brands get it right?
