Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Check out the latest posts

Study Finds Which Types of Loyalty Programmes Appeal to Gen Z

The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.

If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.

Affiliate marketing platform ShopMy has stepped into the consumer shopping arena with a new platform to improve creator-driven commerce.

Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.

Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash.

We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.