💵 The Cost of the Beckham Family’s PR Crisis Management
Plus, Dr Pepper had a fab reactionary campaign to an influencer's video.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management
A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams.
BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy
The BBC is preparing to produce original content designed for YouTube.
🍎 Apple Launches New Creator Studio Subscription
Plus, PMG has acquired Digital Voices influencer marketing agency.
Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026
Molly-Mae Hague’s relationship with Adidas has been years in the making, so her soft launch of an influencer campaign made perfect sense.
Industry Report Reveals the 7 Influencer Marketing Trends Defining 2026
An industry report from Collabstr has revealed the 7 influencer marketing trends that will define 2026.
