I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator
Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live
Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.
🧘♀️ What the Sweaty Betty Legal Ownership Battle Means for Today’s Creators
This week, a new influencer marketing community, a legal ownership battle with Sweaty Betty and more.
“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators
Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.
Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
