👻 Snapchat Deems Itself Top B2B Marketing Destination

Welcome back to Influencer Insider! I hope you're having a great week.

It's been an interesting week to say the least. Snapchat has positioned itself as the hot new destination for B2B Marketing. Is it true? Find out later on. 👀

Also, CreatorOS released a new report detailing exactly how much creators should be charging for sponsored posts in 2026. You can read the full list on the CreatorFest Collective, our community site. 💜

Speaking of community, Molly-Mae reigns supreme in bringing her followers together IRL. We'll be diving into her Maebe brand village in the latest SoFire's Hot Campaigns.

And finally, the CreatorFest Community Pick shortlist is LIVE! Get voting for your favourite session that will grace our 2026 stage.

Now, let's get on with the news! 🗞️

In today's newsletter:

• Pick of the day: Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
• Trending: CreatorOS’s Creator Pricing Report Reveals Exactly How Much Creators Should Charge in 2026
• Campaign of the week: Uber x Maura Higgins

📝 Pick of the day

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.

↗ Trending

What's hot on Hello Partner right now

CreatorOS’s Creator Pricing Report Reveals Exactly How Much Creators Should Charge in 2026
Creator pay rates have not been a loud enough discussion in the creator economy. Too often, creators undercharge out of a lack of knowledge and awareness of what their content is worth. Without a shared pricing language among creators, brands, and agencies, negotiations become inconsistent and unfair.

SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.

Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.

Legally Influenced - Master the Fine Print, Protect Your Worth
Join Bunmi Jenfa as she takes creators through the fine print of protecting your content.

✨ Campaign of the week: Uber x Maura Higgins

There comes a time in everyone's life when they make a swift Irish exit. Uber are here to help you with that.

I loved this campaign featuring Irish baddie Maura Higgins having a self-care night after she'd Irish exited from a party.

When it comes to St Paddy's, most brands take the easy but boring green branding. Uber really mixed it up with a REAL Irish staple. The concept totally fits the moment! 🍀

👀 Algowatch: Instagram links in captions

You heard it here first! Instagram are FINALLY testing links in captions. Please oh please let it roll out soon.

💭 Thursday thoughts

Bella, Ollie and I from Hello Partner had the best time on Tuesday at Adobe Creator Live London.

Keep an eye on our socials to see which exciting creator we interviewed!

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Until next time!

Sofia Aira Journalist Email me Connect with me on LinkedIn