Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers
The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Algowatch: July Social Media Updates
All the social media updates you need to know from July 2025.
Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision
Founder Jennifer Quigley-Jones is here to set the record straight about founding the Global Influencer Council without any influencers.
đź’¸ The Cost of American Eagle's Sydney Sweeney Ad for Creators
Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.
SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.Â
Should the Sylvanian Drama Creator Be Sued? What Creators Should Know About the Lawsuit
The strangest case of copyright infringement in 2025: the Sylvanian Drama TikTok creator is facing a lawsuit from the company that makes the toy.
