Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
🔨 Why LinkedIn Feels Broken for Influencer Marketers
Plus, a deep dive into why LinkedIn is broken, which brands slayed Glastonbury, and all the social media updates you need to know from June.
Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds
The toughest problem marketers are facing right now is managing creator relationships at scale while preserving brand preference and authenticity.
