Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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🌊 How The Summer I Turned Pretty Helped Brands Win Over Gen Z
Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.
The GPMAs Shortlist Has Arrived
The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!
ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.
SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women
Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.
“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy
In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.
