“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators
Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.
Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins
With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?
A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?
🧛 These Are The Crocs of a Killer, Bella
This week, exclusive CreatorFest sessions are live, Amelia Dimoldenberg interviews F1 drivers and Twilight sparkles.
