🍋 Inside Rhode's Viral Lemontini Launch
Plus, the Global Influencer Council has launched, and YouTube received 10,000 responses from creators in a new survey.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?
Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.
Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
🔨 Why LinkedIn Feels Broken for Influencer Marketers
Plus, a deep dive into why LinkedIn is broken, which brands slayed Glastonbury, and all the social media updates you need to know from June.
