TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
For creators and influencer marketers, the TikTok US deal may be coming too late.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
📱The Biggest Social Media Updates in 2025
Plus, we're looking at influencer marketing past, present and future.
Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
🇪🇺 X Fined €120M For Violations Against The Creator Economy
Plus, creator pay rates are revealed, and InStyle release a fab influencer campaign.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
