Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
🌿 Gillian Anderson Becomes Chief Compliments Officer of M&S
Plus, Snapchat deems itself the "new destination" for B2B marketing. Could it be true?!
SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S
Gillian Anderson is the new face of M&S in a fantastic new spring campaign.
Bath & Body Works Increases Investment in Influencers by Astonishing Number
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.
