TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
đŠ The Wild Ways Creators Turn Into Founders
Learn first-hand how Jess Hunt went from content creator to founder of REFY Beauty.
Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
âWe Risk Turning Our Power Into A Liabilityâ Rupa Shah Discusses Meta Teen Beauty Ads Claims
Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.
âStart Building Communities Years In Advanceâ: How Top Beauty Brands Make Global And Local Impact
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty
Jess Huntâs transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.
