5 Tips for Building Successful Relationships with Content Creators
The year is coming to a close, and brands are busy setting strategies for the new year.
Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
The year is coming to a close, and brands are busy setting strategies for the new year.
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
When it comes to influencer marketing, converting consumers at checkout point doesn’t always have to be your ultimate measure of campaign success. There may be times that you will instead want to consider the ‘soft approach’.
Karthick Kannan and Edith Batchelor sat down at PI LIVE London to discuss all things app tracking.
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
Black Friday 2022 saw a breakthrough in mobile e-commerce, and despite online transactions increasing in the US, consumers in the UK were expectably more hesitant given the macroeconomic situation.