How a ‘Soft Approach’ to Influencer Marketing Can Benefit Your Brand
When it comes to influencer marketing, converting consumers at checkout point doesn’t always have to be your ultimate measure of campaign success. There may be times that you will instead want to consider the ‘soft approach’.
The influencer marketing space and creator economy attract an audience that craves authenticity. In order to create a campaign in which authenticity shines through, you may want to consider some of the more ‘holistic’ tools that you can put in place to make your brand the one that makes consumers want to return time and time again.
Generating brand awareness is a cheap investment
Gone are the days of posey Instagram photos featuring an influencer holding a product up to the camera in a preened and polished manner. Instead, in come the photo dumps where influencers show themselves eating snacks in bed, moisturising their face at the end of the day, and other candid activities in which branded products are bound to feature.
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