How a ‘Soft Approach’ to Influencer Marketing Can Benefit Your Brand

The influencer marketing space and creator economy attract an audience that craves authenticity. In order to create a campaign in which authenticity shines through, you may want to consider some of the more ‘holistic’ tools that you can put in place to make your brand the one that makes consumers want to return time and time again.

Generating brand awareness is a cheap investment

Gone are the days of posey Instagram photos featuring an influencer holding a product up to the camera in a preened and polished manner. Instead, in come the photo dumps where influencers show themselves eating snacks in bed, moisturising their face at the end of the day, and other candid activities in which branded products are bound to feature.