learndirect Digital Group Website | LinkedIn Utilising User-Generated Content to Promote Online Learning learndirect Digital Group found success in utilising user-generated content to promote online learning by using a TikTok strategy to connect with customers and bring in leads. Through user-generated content, the company attracted varying demographics to a range of...
Stellar Global Website | LinkedIn Black Friday TikTok Live Stellar Global and Sage Appliances’ Black Friday TikTok Live event was a pioneering activation that achieved outstanding results, becoming the biggest single brand live selling event in TikTok EU history and the number one TikTok Shop in the Electronics category. The event...
MG OMD Website | LinkedIn Creating Difference that Matters with SpecsTech MG OMD's SpecsTech campaign was a great example of using an innovative approach to create custom tools that enhance modern search capabilities. Providing a well-executed and effective strategy, this campaign demonstrated creativity and innovation in brand positioning. The...
Pepper Studio Website | LinkedIn Influencing Installs Pepper Studio & The FT Edit's Influencing Installs campaign provided a unique take to influencer marketing, with evidence and strategic methodologies. Using a blend of Human Approach, Editorial Exchange, Platform Curation, and Staggered Content, they selected content creators with meticulous care to...
Affinity Global Inc. Website | LinkedIn Maximising Publisher Revenue: The Power of Multiple Bidders Nucleus by Affinity Global Inc. is a strong winning example for the Best Performance Marketing Innovation award, for its automated affiliate SSP platform that is successful in maximising publisher revenue. Nucleus is a commerce SSP that solves...
Incubeta Website | LinkedIn The Play That Goes Right LOVETheatre, an official ticket agent for London theatres, challenged Incubeta to supercharge revenue performance across October and November, whilst maintaining a specific target ROAS. Incubeta discovered that the automated bidding algorithm they had chosen was heavily under indexing on productions that were...
