Best Experimental Campaign - In Digital
By leveraging first-party data and advanced experimentation, In Digital grew the FT's registered user base by 600,000 and more than doubled ad revenue, setting a new standard in audience monetisation.
By leveraging first-party data and advanced experimentation, In Digital grew the FT's registered user base by 600,000 and more than doubled ad revenue, setting a new standard in audience monetisation.
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