Why Influencer Content is Rocket Fuel for Paid Social
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—it’s about nurturing high-touch partnerships that deliver sustainable results....
Drawing on data insights in real-time with Fenty Beauty's Sukiana Chancy, Future PLC's Mackenzie Green & House of Content's Christine Göös, our panel of pros get candid about what’s actually driving results.
Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback rewards. However, as the digital landscape evolves, browser extensions are facing increasing scrutiny from regulators, tech giants, and users themselves....
Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
This session will pick the key learnings from the conference and give YOU an idea of what you need to focus on in 2025....