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Following Little Moons’ incredible success on TikTok, food brands are getting increasingly hungry for a slice of the proverbial TikTok pie. There’s no denying that the opportunities for influencer marketing on TikTok are monumental; according to a study on Student Beans over half of Gen-Zs have purchased something after...
The pandemic secured TikTok’s place as a global trendsetting giant. Today, it reaches people of all ages and drives sales of everything from fashion to tech, wellness, subscription services, and more. Books are no exception: #BookTok, the hashtag created by “bookfluencers” to curate reading-related content, already has over 60...
While influencer and affiliate marketing discussions often centre on one versus the other, it shouldn’t be a case of either/or, but both. They are not opposite but complementary – something which came out loud and clear from a recent panel discussion.
The position of a successful social media influencer is a coveted one that many people aspire to. More than half of social media users under 45 would quit their jobs to become influencers. But it’s not easy to make the breakthrough and become an influencer, whether that’s on...
The Origin Trials for Google’s Privacy Sandbox are well underway, and the industry is patiently awaiting the conclusions. With so much of the internet dependent on interactions with Google’s platform, the Origin Trials results have the potential to shape the future of the open web.
With 75% of the world’s population above the age of 13 using social media, it is now widely accepted that influencer marketing is a great tool for brands to authentically connect with their audiences. Yet allowing an influencer to speak on the behalf of a brand is not without...
