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Influencer marketing platform CreatorIQ has raised a $24 million funding round led by Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors). Other participants include TVC Capital and Unilever Ventures. The Series C round will fund growth in five strategic areas of CreatorIQ including user experience, data...
Despite the huge growth of TikTok this year, the Chinese-owned app’s future remains uncertain following various investigations over data privacy concerns. The Australian Government is questioning whether TikTok should be allowed to operate due to the risk it may pose to users around potential foreign interference and data privacy...
Hain Celestial is a leading organic and natural better-for-you products company. Serving 1.6 billion cups of tea a year, Celestial Seasonings Tea, a Hain Celestial product, focuses on bringing a smile with every cup of tea. For its seasonal campaign, the brand wanted to drive engagement and purchase intent...
In recent times, a new medium through which gaming influencers can promote brands has flourished – creator events. These virtual events typically take shape as tournaments in video games like Teamfight Tactics and Call of Duty, where the world’s most popular and influential YouTubers and Twitch streamers compete in a...
Google has launched a new advertising platform, Shoploop, a mobile-only video shopping platform that allows brands and influencers to create short videos to promote their products and share reviews. The Shoploop experience is more interactive than scrolling through images on traditional e-commerce sites. All Shoploop videos are shorter than 90...
Shopping inside the Instagram app is going to become much easier. Today, Instagram is rolling out a dedicated Instagram Shop page in the Explore tab that showcases different brands and products users can purchase. The feature is rolling out first in the US, with plans to expand globally in the...
