This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer marketing platform ZINE has announced a new tool to improve accountability and transparency for Instagram campaigns after their report found that 50% of marketers say they find influencer marketing is not as transparent as other areas of digital marketing. The free tool called Verified Reach gathers data of the...
Influencer marketing seems pretty simple, right? But scratch the surface and working with influencers just isn’t that easy. There are many questions to ask before you can even get started with executing an influencer marketing strategy. Which influencers should we work with? How do we reach out to them?...
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has brought the industry to the general populous and even invaded the c-suite. To ensure you gain maximum results from working...
Influencer marketing platform Tribe has launched Content Campaigns, offering marketers on-demand content from its tribe of creative influencers. Clients can access a range of content creators who can essentially create their marketing campaigns for them. Tribe’s Content Campaigns presents branded images and videos created by influencers and delivered to...
Fashion models are the new generation of social influence and are indeed aspirational. With over 1 billion active users on Instagram, it’s no surprise that the social media giant receives a constant stream of daily media content, however, with such an intense growing media wave, users often struggle to...
Judging Day is looming for the Influencer Marketing Awards and the judges are certainly going to have a tough time debating, discussing and analysing all of the creative entry submissions. Here are some of the expert judges that will be putting their heads together to determine who are the stars...
