Brittany Hennessy, co-founder, Carbon
Adam Payne, EMEA head of creator and influencer strategy, Twitter UK
He’ll be looking to see if the entrant has “supported their campaign in research and data to define the influencer strategy for their client; positively engaged the client’s target audience, shown through data and sentiment proof-points to indicate a successful performance, and applied genuine industry-first thinking to their influencer campaign, amongst other aspects.”
Scott Guthrie, influencer marketing consultantGuthrie is a well-known, knowledgeable influencer marketing consultant. He works with brands, agencies, platforms to generate meaningful results from smarter influencer marketing decisions. His Scott Guthrie blog features industry analysis, insights and best practice guides, and his commentary has been featured in PR Week, Influence Magazine, PR Moment and more as he champions all aspects of influencer marketing.
“As our nascent industry matures it’s right that we celebrate best-in-class campaigns that showcase the possibilities of influencer marketing and that nudge our industry forward. I’m honoured to be part of the inaugural IMA judging panel. I’m looking forward to seeing entries which marry data with creativity and that demonstrate a clear line from communication and organisational objectives through to campaign evaluation and measurement,” he explained.
Chris Davis, head of brand partnerships, Gleam FuturesChris Davis is a seasoned influencer marketing pro and is head of brand partnerships at Gleam Futures,. It is there that he provides end-to-end influencer solutions for its brand and agency partners, which include the likes of Zoe Sugg, Mother Pukka, and Mrs. Hinch. He also heads up a team which develops market-leading short- and long-term brand partnerships.
“I’m excited to see some of the incredible work that we do in this industry showcased – it’s an innovative industry that deserves recognition and the Influencer Marketing Awards helps with that. The brand partnerships that will stand out for me are those which can demonstrate, with evidence, how strategic planning and creativity have been combined to generate high-quality content that is authentic to the talent and which delivers outstanding campaign results against the brands’ objectives,” he said.
Although entries have now closed for the Influencer Marketing Awards, there are some category sponsorship opportunities still available. Make sure you get the best seat in the house and book a table here.