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Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the more efficient your money work. When investing in influencer marketing and setting a budget for a campaign, brands are used...
The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work. The way we work has changed dramatically. Millions of professionals are quitting their jobs to find something that pays more, something that...
Social media is the most popular online activity these days with 22% of the time spent online being attributed to social networking sites. We live in a social media-driven world, so ignoring its potential to advance our jobs can be a dangerous oversight. Almost every aspect of our lives has...
The rise of social media has produced some incredible business opportunities. As an influencer, you’ve already used your creativity and unique perspectives to tap into some of these. You may not have initially signed up for your core social media account with this intention. Nevertheless, you have gathered a...
Fast fashion takes inspiration from celebrities and the catwalk, making styles inexpensive and accessible for many. Prices are low and options are wide. Companies turn to influencers to promote their brand and products, and in return, they can earn a lot. Influencers are the product of social media, particularly Instagram...
In the last several years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors. A brand ambassador programme involves reactivating top-performing influencers over a longer-term period of time and on a regular basis. These programmes allow marketers to establish stronger partnerships with content creators...
