Guest Writer - Hello Partner (Page 13)

Black Friday and One-Off Ads: A Match Made in Hell

As the holiday season approaches, brands will increase their ad spend by almost a third, social commerce strategies will receive rapid rollouts, and marketers will turn to influencers to vouch

By Guest Writer

/ 28 Sep 2021

Black Friday and One-Off Ads: A Match Made in Hell

#GetVaccinated Campaign Demonstrates the Power of Influencers in Times of Uncertainty

“There’s a microchip in the vaccines…”, “the vaccines will alter our DNA…”, “vaccines cause autism…” are a few examples of the types of misinformation that spread on social media

By Guest Writer

/ 28 Sep 2021

#GetVaccinated Campaign Demonstrates the Power of Influencers in Times of Uncertainty

Fashion Week: How Influencers Have Diversified the Catwalk

Moschino’s Spring 2022 show was praised by many observers as the most diverse and inclusive in the history of New York Fashion Week. This could indeed be a watershed

By Guest Writer

/ 22 Sep 2021

Fashion Week: How Influencers Have Diversified the Catwalk

How Can Brands Reward Creators for Generating High-Quality, Brand-Approved Assets?

In fact, according to a recent study, more than half (56%) of social media consumers now prefer to follow ‘everyday’ influencers like friends, family, and peers, when compared to the

By Guest Writer

/ 16 Sep 2021

The Universal Language of the Influencer

From Russia to Taiwan, Argentina to Greenland, the language of influencer marketing is global. One of the universal words in that language is data. As global brands seek to build

By Guest Writer

/ 8 Sep 2021

The Universal Language of the Influencer

Meet 9 Creators Breaking the Mould on TikTok

TikTok has opened up a new avenue for creators to express their individuality and creativity in a way that hasn’t before been possible. The aspirational aesthetics long associated with

By Guest Writer

/ 6 Sep 2021

Meet 9 Creators Breaking the Mould on TikTok

Are Creators Hesitant About Creator Funds? Pros and Cons From a Creator Perspective

Throwing money at the creator economy problem Social platforms are racing to set up funds to encourage creators to stay engaged and continue producing content. Pinterest is enticing creators with

By Guest Writer

/ 3 Sep 2021

Are Creators Hesitant About Creator Funds? Pros and Cons From a Creator Perspective

How Social Media is Reinventing the Book Club

What comes to mind when you think of book clubs? Emerging from a weighty tome with a pithy comment, perhaps, sharpened during an inert middle section. Or get togethers over wine, where the book chat is somewhat incidental.

By Guest Writer

/ 2 Sep 2021

How Social Media is Reinventing the Book Club

The Thriving TikTok Communities You Don’t Know About But NEED to Know About if You Care About Youth Culture

We are seeing highly active fan communities popping up all over the world, for a plethora of unique interests and hobbies. Brands looking to connect with young audiences on this

By Guest Writer

/ 31 Aug 2021

The Thriving TikTok Communities You Don’t Know About But NEED to Know About if You Care About Youth Culture

The First Influencer Marketing Headquarters Built in Metaverse by Post For Rent

A Post For Rent co-created NFT marketplace for influencers and creators will launch in October with a creator art gallery planned to take place in Decentraland. The future has

By Guest Writer

/ 27 Aug 2021

The First Influencer Marketing Headquarters Built in Metaverse by Post For Rent

WTF Series: WTF is a Bot?

In influencer marketing, fraud has become an increasingly sophisticated challenge – 68% of marketers reported experiencing influencer fraud in 2020, and we know this number is on the rise. Why? As

By Guest Writer

/ 26 Aug 2021

Who You Should be Following on Business-Tok

It was recently reported that TikTok has overtaken Facebook as the most downloaded apps worldwide over the past year. The app has become a tool for many people that may

By Guest Writer

/ 25 Aug 2021

Who You Should be Following on Business-Tok