Welcome back to Influencer Insider! Hope you're enjoying the foreseeable sunshine. ☀️
It's been a busy week in the influencer world. We started off finding out about the Northernlion SuperCruise, which was announced and cancelled all in a couple of days. It's a warning for creators about what can happen when you don't think big activations through.
YouTube also just snuck in a hugely impactful update which will allow users to set their Shorts screen time to zero minutes daily, meaning they can fully disable them in the app. The reactions from experts are mixed - keep scrolling to find out.
And, a new Adobe study just revealed how many creators are actually using AI in their workflows, and it's a LOT more than you'd think.
Let's get into the news! 🗞️
In today's newsletter:
- Pick of the day: What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
- Trending: Why are AI Influencers Pretending to be at Coachella this year?
- Campaign of the week: Keke Palmer x Twitch
📝 Pick of the day
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
↗ Trending
What's hot on Hello Partner right now
Why are AI Influencers Pretending to be at Coachella this year?
We’ve been flooded by an influx of content from the desert festival, but in 2026, something feels different. Some of the most viral content from this year’s festival isn’t being posted by human creators at all. It’s coming from AI influencers.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Personal Branding on LinkedIn: B2B Guide
With 87% of B2B buyers preferring content from trusted industry voices, your personal brand on LinkedIn couldn't be more important.
by Christine Göös
✨ Campaign of the week: Keke Palmer x Twitch
The lines between TV stars and creators just keep on blurring. Keke Palmer is now hosting her own streaming talk show called Keke Live.
It's a fantastic campaign on Twitch's end - an effort to combine traditional TV with creator culture.
👀 Algowatch: Your LinkedIn Carousels are WORKING!
According to a new report by SocialInsider, LinkedIn carousels bring in the highest engagement out of all the different content types, outdoing videos and photos. Go PDFs!
This year, we're focused on what it really takes to turn influence into something that lasts.
Our agenda goes deeper into how creators and brands are building sustainable careers and stronger partnerships, ultimately delivering longer-term value.
With insights from ITV, PUMA Group, Vinted & more, hear from industry leaders and explore the full agenda here.
💭 Thursday thoughts
I've launched a podcast on our CreatorFest Collective community site!
Tune in to this week's episode featuring Ceylan Monteith, all about finding your niche as a creator.
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
