Welcome back to Influencer Insider! Have you been spending the week binge-watching Bieberchella like me? Join the club 💋
Our official top-tier Coachella brand activations are out now, so check out what you missed this weekend.
We're also talking about a pitching nightmare for two influencers who claim a brand took their content brief to Coachella and took them OFF the trip.
In other news, Sydney Sweeney has returned with another American Eagle campaign. First thoughts? 'Did nobody learn their lesson from last year's controversy?' Second thoughts, a lot more positive.
Let's get into the news! 🗞️
In today's newsletter:
- Pick of the day: Ranked: The Best Brand Activations That Defined Coachella 2026
- Trending: OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
- Campaign of the week: 'Syd for Short': American Eagle x Sydney Sweeney
📝 Pick of the day
Ranked: The Best Brand Activations That Defined Coachella 2026
How does Cady from Mean Girls put it? In girl world, Coachella is the one weekend a year when a brand can go as big as possible and no other brands can say anything about it.
That’s exactly what happened at Coachella 2026: budgets rivalled headline paychecks, and full-scale “brand houses” are quickly becoming the standard rather than the exception.
↗ Trending
What's hot on Hello Partner right now
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the wild and immersive brand houses that brought the most to Coachella 2026.
CreatorFest 2026 Day One and Two Headliners Announced
Creators, influencer marketers, brands, talent managers - get ready for a fantastic lineup of CreatorFest 2026 headliners this year, just announced.
Leading with Purpose: Why Purpose-Driven Creators are the Key to Commercial Growth
Today’s audiences are becoming increasingly more discerning, more informed, and significantly more distrustful. Many are no longer passively consuming - they are actively filtering for interest and values alignment, and this trend will continue growing.
by Phie McKenzie
✨ Campaign of the week: 'Syd for Short': American Eagle x Sydney Sweeney
👀 Algowatch: I take it back!
You can now officially edit your Instagram comments.
This year, we're focused on what it really takes to turn influence into something that lasts.
Our agenda goes deeper into how creators and brands are building sustainable careers and stronger partnerships, ultimately delivering longer-term value.
With insights from ITV, PUMA Group, Vinted & more, hear from industry leaders and explore the full agenda here.
💭 Thursday thoughts
I came across this crazy idea on Reddit... but it's actually not so crazy, right? I think this would go a long way with a lot of the internet.
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
