Advertising’s Not Dead, But the Balance is Shifting, Says David Yovanno

From ushering in a new age of GEO to transforming measurement and attribution, there’s no escaping AI’s all-seeing eye. And according to David Yovanno, CEO of impact.com, it’s the dominant strategic variable in both the industry and at the company.

But while conversations are abuzz with questions about whether AI will replace search, publishers and creators, Yovanno said the real impact is how it’s reshaping influence.