PI LIVE Europe is returning to London from 19 to 21 October 2026, with the launch of the Festival of Partnerships, an unmissable event that understands how the industry connects, learns and grows.
One festival, endless opportunity
This year, Europe’s largest performance and partnership marketing festival will bring together an international community of 3,000 industry professionals across a multi-venue campus, stationed at Old Billingsgate, The Steel Yard and The Partner’s Arms.
Each venue will offer a different flavour, from industry connections on Retail Media & Creator Street, to deep dives at The Steel Yard and trusted conversations at The Partner’s Arms.
“This year marks a defining step forward for PI LIVE Europe,” said Matthew Wood, Founder, Hello Partner, who explained that the multi-campus setup creates distinct environments for every part of the ecosystem.
Festival summits to elevate expert insights
Indeed, for performance professionals seeking to better understand the evolving creator marketing landscape, the Influencer & Commerce Summit will spotlight new partner models and platform shifts.
The Summit will unite brands, platforms, creators and partners to explore how creator activity scales and what ‘performance’ really means in creator commerce.
Expect to leave equipped with actionable frameworks for scaling creator commerce, the tools to understand attribution and measurement in creator-led activity, and much, much more.
Heading over to the Retail Media & Commerce Summit, attendees will uncover the path to integration and growth in retail media through practical case studies and expert-led discussions.
From on-site and post-purchase placements to off-site activation, the summit will break down how to connect retail media with affiliate, paid and creator activity to level up and measure growth.
These jam-packed knowledge-sharing series will provide real insight into how teams are aligning ecommerce, performance and partnership functions, as well as the frameworks supporting smarter planning, budget defence and long-term accountability.
Community and celebration
But the good times don’t stop there.
The three-day spectacular also makes plenty of time to unwind, recharge and celebrate our industry, with the Official PI LIVE Party, the Global Performance Marketing Awards and mixers galore.
“Everything has been designed to drive intentional networking,” said Wood. “From sharper content and an enhanced hosted meetings programme to the VIP Club, Safe Space networking at the Partner's Arms and PI LIVE In The City, connecting the right people to create meaningful commercial outcomes.”
And, with 50 partners already signed up, momentum is quickly building.
“A huge thank you to the 50 partners already on board. Your early support reflects the strength of our community, the health of our industry and the opportunity ahead,” said Wood.
Tickets available soon. Sign up to make sure you don’t miss out and stay tuned.
And for those who joined the movement last year, check out your emails for a surprise!
